Marketing Executive at The Johnstown Estate & Trim Castle Hotel

Description

At The Johnstown Estate and Trim Castle Hotel, we pride ourselves on delivering warm, genuine welcomes and creating memorable experiences for every guest. Across both properties, we are committed to providing exceptional service, ensuring guest comfort and maintaining the highest standards of excellence in everything we do. Our shared values of Passion, Customer Focus, Teamwork and Integrity are at the heart of everything we do. We take pride in what we do, care deeply about our guests and colleagues, and strive to be the very best in all aspects of our business. We are equally committed to investing in our people, providing opportunities for training, learning and development, and creating an environment where every team member feels valued, supported and inspired throughout their journey with us. Duties and Responsibilities of the Role: • Assist in the execution of the strategic marketing plan under the guidance of the Marketing Manager. • Coordinate and schedule content across all social media platforms in line with the brand’s voice and messaging. • Monitor engagement and respond to online inquiries in a timely and professional manner. • Support the development and maintenance of marketing calendars, timelines, and campaign trackers. • Assist in the planning and coordination of photo and video shoots, including logistics, vendor communication, and onsite support. • Help draft creative briefs, storyboards, and visual content guidelines. • Organize and support the production of marketing collateral, including brochures, posters, flyers, and digital assets. • Coordinate with internal departments and external vendors to ensure deadlines are met and quality standards maintained. • Assist in the creation and distribution of monthly e-zines and newsletters, ensuring timely delivery and accurate content. • Maintain up-to-date records of all marketing activities, media contacts, image banks, and campaign assets. • Support the management and updating of website content, including offers, imagery, and blog posts. • Conduct basic market research and competitor analysis to inform strategy. • Track and report on campaign performance using basic analytics tools; compile data for reports. • Assist in planning and executing promotional events, launches, media visits, and familiarization trips. • Handle administrative duties such as budget tracking, invoice processing, purchase orders, and departmental reporting. • Coordinate logistics for PR and influencer collaborations under the direction of the Marketing Manager. Requirements for the Role: • Bachelor's degree or diploma in Marketing, Communications, or a related field. • At least 1–2 years of experience in a marketing support or administrative role, preferably within hospitality or a fast-paced service environment. • Strong organizational and time management skills with the ability to manage multiple projects. • Strong attention to detail and a proactive approach to problem-solving. • Proficient in Microsoft Office (Word, Excel, PowerPoint); familiarity with design or content tools such as Canva, Adobe Suite, or CMS platforms is a plus. • Strong written and verbal communication skills. • Team player with a positive attitude and willingness to learn. • Understanding of social media platforms, trends, and basic digital marketing principles. • A passion for hospitality and a desire to contribute to the guest experience through effective marketing support.