Cluster Business Development Manager

Description

About Us The Johnstown Collection is a premier set of luxury Irish hotels renowned for delivering elevated guest experiences, exceptional event spaces, and warm, authentic Irish hospitality. Our portfolio features two distinctive properties: · Trim Castle Hotel – a stylish 4-star hotel with a contemporary edge, overlooking the iconic 12th-century Trim Castle. Located in County Meath, it’s an ideal venue for corporate events, weddings, and conferences steeped in historical charm. · The Johnstown Estate – a 4-star luxury resort set on 120 acres of parkland in Enfield, County Meath. Known for its award-winning spa, fine dining, and extensive conference facilities, it is a flagship destination for MICE, incentive travel, and corporate retreats. Role Overview This is a highly proactive, field-based sales role focused on generating new business across Ireland for both Trim Castle Hotel and The Johnstown Estate. The role is designed to build a strong pipeline of events and group business across key segments including SMERF, national associations, trade unions, and corporate organisations, with a particular focus on residential conferences, training events, and annual gatherings. The successful candidate will take ownership of outbound sales activity, develop new relationships and convert opportunities through a structured and consistent approach to market engagement. This role will require regular travel, particularly to Dublin and key regional cities, and is ideally suited to a motivated individual who is confident working independently and building business from the ground up. Key Responsibilities • Proactive Business Development • Generate new business through outbound sales activity, including cold outreach, networking, and client meetings • Develop and execute a territory plan focused on Dublin and key regional cities (Cork, Galway, Limerick, etc.) • Build a pipeline of qualified opportunities across SMERF, associations, and corporate event markets • Identify and convert opportunities for residential conferences, training programmes, and group events • Client Engagement & Relationship Building • Conduct regular face-to-face client meetings, site visits, and presentations • Represent both hotels at industry events, networking forums, and relevant business communities • Build long-term relationships with key decision-makers across target segments • Position both hotels effectively based on client needs and event requirements · Sales Activity & Performance Management • Maintain a consistent level of weekly sales activity (calls, meetings, outreach) • Track all activity, pipeline, and conversion through CRM systems • Provide regular reporting on: • Pipeline development • Conversion rates • Market feedback and insights · Collaboration with Internal Teams • Work closely with Sales, Revenue, and Marketing teams to: • Align pricing and availability • Support campaigns and lead generation • Ensure smooth handover of converted business • Coordinate site inspections, FAM trips, and client experiences · Corporate & Transient Support (Secondary Focus) • Support the development of corporate accounts where relevant for event and group business • Assist with GDS and corporate rate activity in collaboration with Revenue • Maintain visibility of key corporate accounts (approx. 10% of role focus Success Measures · Growth in new business pipeline across target segments · Conversion of new-to-hotel accounts · Volume and value of residential and group bookings secured · Consistency and quality of sales activity levels Candidate Profile • 2+ years’ experience in sales, events, or hospitality, ideally within a hotel or venue environment • Strong interest in proactive sales and business development • Comfortable with outreach, networking, and building relationships from scratch • Highly self-motivated with the ability to manage time and territory independently • Strong communication and presentation skills • Full clean driving licence and willingness to travel regularly What We Offer · Competitive salary & bonus package · Generous staff benefits including accommodation discounts, dining offers, wellness perks, and professional development opportunities. · A chance to represent two exceptional luxury properties with unique offerings and strong market potential Application Process If you are a dynamic sales professional with a passion for hospitality, events, and building meaningful client relationships—we want to hear from you. Please submit your CV and a cover letter outlining your relevant experience and interest in joining The Johnstown Collection.