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Email Production Specialist

Company:
Neilson Financial Services
Location:
Dublin, Country: Ireland
Job Type:
full-time, permanent
Job Description

Email Production Specialist

As an Email Production Specialist, you'll work closely with our Marketing, Business Performance/BI and Engineering teams to code and build emails for multiple brands in Salesforce Marketing Cloud; these emails will be sent to our diverse and growing customer base. You will be performing QA and building email journeys linked to events triggered by our database, taking responsibility for email rendering and deliverability in all ESPs. You will also be executing A/B testing of email templates in accordance with the testing roadmap designed by our Business Performance team.

Main Duties & Responsibilities:

  • Code/build responsive HMTL email templates, as designed by our Marketing or UX/UI teams
  • Setup all new email campaigns for multiple brands in Salesforce Marketing Cloud Journey Builder
  • Liaise with Engineering and Business Performance/BI to ensure that the right database event trigger is used for each journey
  • Integrate send/open checks in each journey to provide API responses to engineering
  • Complete testing/QA for all email campaigns including copy, link checking, sendability
  • Identify and resolve any rendering issues across all major email clients
  • Provide guidance on optimal domain warming strategies for new brands/domains to inform launch strategy
  • Liaise with Marketing to design and setup content-driven A/B tests in accordance with the testing roadmap designed by our Business Performance team, providing all required reporting inputs/outputs
  • Liaise with the ThinkBait UX/UI team to optimise template design and the end-to-end Ecommerce journey
  • Troubleshoot and resolve any issues with journey setup or execution
  • Provide guidance to marketing and internal UX/UI design teams on optimal email design

Desired Skills, Knowledge & Experience:

  • Thorough understanding of email best practices and email deliverability issues
  • Understanding and knowledge of responsive, fluid, and mobile first email coding
  • Significant experience in email HTML coding or web page development
  • Working knowledge of Salesforce Marketing Cloud or similar ESPs
  • Working knowledge of Figma and/or Photoshop
  • Thorough understanding of QA best practices
  • Experience in the design and execution of A/B and multivariate testing programs
  • Excellent planning, time management and organisational skills, with a relentless drive for delivery
  • Ability to seamlessly move across projects, brands and business models without missing a beat
  • Working knowledge of JIRA, Google Analytics and MS Office
  • Experience working with offshore/external teams, third-party vendors and suppliers

Job Types: Full-time, Permanent

Salary: €40,000.00 to €50,000.00 /year

Experience:

  • Email Marketing: 3 years (Required)

Education:

  • Bachelor's (Preferred)
Job Settings
Number of jobs: 1 hires
Information about the advertiser
Company: Neilson Financial Services
Company size: 1-49
Contact: NA