About the Course

The Diploma in Marketing, Public Relations, Sales & Advertising course is suited for individuals with no experience in these areas and is also suited to marketing, public relations, sales or advertising executives who  wish to upgrade their skills and qualifications.

More and more organisations and companies have become aware of the benefits of Public Relations, Marketing, Sales & Advertising , and as a result there has been an increase in the demand for these skills. In response to this demand, qualified graduates are finding it easier to gain employment and achieve a good salary. The skill of marketing communications is even more important for employers in the current economic climate as organisations and companies strive to fight for their share of the market. This programme is an excellent choice for anybody interested in gaining employment or changing career.

Course Aims & Objectives

The Diploma in Public Relations, Marketing, Sales & Advertising is delivered by highly qualified and skilled professionals who offer unique insights to these professions both from an Irish and international perspective. The aim of the Diploma in Public Relations, Marketing, Sales & Advertising is to upgrade your skills and educational qualifications so that you are well positioned for career advancement and progression

An emphasis on practical assessment is included on this programme which you will find highly rewarding. You will be required to prepare a project around an organisation of your choice. This will demonstrate your ability in putting together a marketing communications plan.

Diploma in Marketing, PR, Sales & Advertising - Core Subjects
There are 6 core subjects to study;

1. Marketing Communications
2. Public Relations
3. The Principles of Sales
4. Selling & Sales Management
5. Advertising
6. Consumer & Buyer Behavior

Awards
FETAC Level 6 Award in Marketing Communications – National Award: FETAC
Diploma in Marketing, PR, Advertising & Sales – International Award: ICM (UK)

The Diploma in Marketing, PR, Advertising & Sales has double recognition. It is nationally recognised by the Irish State Awarding Body, FETAC  for a LEVEL 6 FETAC Award in Marketing Communications. The FETAC Award is recognised under the NFQ, National Framework of Qualifications. Please be aware that some similar courses advertised by other education providers have no recognition under the NFQ.  Graduates also receive an internationally recognised Diploma in Marketing, PR, Advertising & Sales award from ICM (UK) Institute of Commercial Management (UK).

Methodology
The principal method of learning is through lectures, course notes, recommended reading, assignments and an exam. Students are expected to read recommended texts as a supplement to these learning methods.

Why chose CMI?

1. Students who complete all course module exams and assignments receive an international Diploma in Marketing, PR, Advertising & Sales award from ICM (UK). Graduates also receive a LEVEL 6 FETAC AWARD in Marketing Communications.
2. Since 2004, CMI has built an excellent reputation with employers as one of Irelands leading educators in Marketing, PR, Advertising, Integrated Marketing Communications & Sales.
3. CMI brings over 30 years of combined marketing communications experience from our panel of qualified marketing, pr, sales and advertising professionals.
4. CMI is committed to Marketing, Sales, PR, & Advertising course excellence and courses are annually researched and updated to meet the demands and needs of these key professions.
5. Many past students now work in either marketing, pr, sales or advertising jobs and this course has allowed them to progress in their career.
6. Online course notes, journals, information websites and relevant articles are available online to download at all times.
7. Graduates will be entitled to hold the credentials Dip.Mark.Com. after their name.
8. Courses are centrally located off Dame Street, Dublin 2
9. CMI Lecturers are professional practitioner in their lecturing area and can provide you with personal insights relevant to the real world. They offer you class exercises and assignments which allows you to develop your journalist knowledge/skills in a stimulating class environment.

Eligibility
Places are limited for this programme. This course is open to people from any educational background and with various levels of work experience. Due to the broad nature of the programme the course is not limited to an applicant from one industry background. If you are anxious about your eligibility, please contact CMI and a representative will be more than happy to help you chose the right course for you.

Cost and duration
The duration of the Diploma in Marketing, Public Relations, Sales & Advertising course is twenty weeks and course takes place one evening per week. The cost of the course is 1,450 Euro. Exam and assessment fees are 350 euro extra. Total cost is 1,800euro.

Booking
All course fees are payable in advance unless you are unemployed or work part-time in which case a two payment installment plan is offered. See Terms & Conditions on Book a Course part of CMI website. Please note places are limited and tend to book quickly. Evening class plus Saturday class option.

Scheduled Dates 2010/2011 

Thurs or Sat Option                                                                                                                         

Start: Thursday 7 October 2010,  18:30-21:30, 20wks, Exams: January 2011 & April 2011            
Start: Saturday 9 October, 2010,  10.00-13.00, 20wks, End: January 2011 .
Exams: Jan 2011 & April 2011 End:  April 2011